Advertising and graphics should be emailed to ads@theleadernews.com. Ads should be transmitted as PDFs. Photos should be sent as JPEGs or TIFFs set at 300 DPI (typical website resolution is not sufficient for print reproduction). If the PDF contains photos it is best to include the JPEGs or TIFFs of those images separately if possible so that we can adjust them for optimal production on 30# newsprint.