The Oak Forest-based florist Frankie & Flora is making it easy to have fresh blooms in the home on a regular basis.
Owner Allison Virgadamo recently launched a flower subscription service that will bring flowers to the doorstep once a week, every other week, once a month or quarterly.
“I’m providing flowers to people they won’t find at the grocery store and the quality is much better,” Virgadamo said.
Plus, the grocery store doesn’t deliver.
Frankie & Flora opened about a year-and-a-half ago, when Virgadamo mostly provided flowers for special occasions, like weddings, funerals and birthdays, and held flower-arranging classes off-site from her work space. When the pandemic hit, classes were put on hold and the florist began delivering flowers to residents in the neighborhood.
“Once I started doing the deliveries in the neighborhood I had a few people ask me about a subscription service,” Virgadamo said. “I’ve always wanted to do it because I know people love having fresh flowers.”
She just needed some time to work out the details. The subscription comes with three choices: assorted roses, seasonal mixed blooms and plants, along with three levels that range from $35-$70. The original, $35, would be a tied bouquet of flowers. The deluxe, $60, comes with the bouquet in a vase and the premium, $75, is the deluxe but with extra blooms.
“You can choose to do it 3, 6 or 12 months,” Virgadamo said. “That way you can test the waters and see how you like it.”
Virgadamo said roses are in season all year, but subscribers to the seasonal mixed blooms can expect flowers such as hydrangeas, alstroemerias (Peruvian lilies), lavender, yin and yang daisies, tulips and more.
“For me, what makes a flower a summer flower is its colors,” Virgadamo said. “The oranges, the pinks and the greens, that’s what really makes a bouquet pop.”
The plant subscription options are also seasonal, and some examples of what someone might receive are succulents or rubber trees.
Delivery is free for Oak Forest, Garden Oaks and Shepherd Park Plaza residents. For other areas, a delivery fee will be added to the subscription, and the price will be determined by area of town.
Frankie & Flora also started back its flower-arranging classes. Currently, only private groups can book a class with Virgadamo, but she said she’s working on a schedule to provide public classes. The former would be a group of friends getting together to take a class and the latter, any individual would be able to sign up and take a class.